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TIME FOR A BRAND... overhaul
As a seasoned professional, you likely recognize the importance of a professional brand, but it can be tough to fit it into the budget. When Jane Woolsey came to us she had decades of experience, three businesses she'd acquired along the way, and a need for some major branding. First things first, what she really needed was a plan. A way to link all three businesses cohesively. Because when you're in the business of organization, your brand had better reflect that! |
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PROJECT SCOPE
—Brand architecture
—Logo update
—Website customization
—Content development
—Design
—Implementation
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By freshening up the logo and customizing an existing Worpress blog, we were able to create a contemporary, clean portal linking all three businesses... without breaking the bank.
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THE FINE ART... of branding
As an artist, it's a difficult thing to step back and let another artist define your brand. But that's exactly what Mixed Media artist, Nancy Zboch did. Nancy was at a point in her artistic career where she needed to take it to the next level. She decided to do what any savvy business person would... let the professionals do their job.
With the reins firmly in our grasp we now had the daunting task of meeting the expectations of an artist.
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PROJECT SCOPE
—Strategic positioning
—Logo
—Tagline
—Website Architecture
—Content development
—Design
—Implementation
—Search Engine Optimization
—Online and Offline Marketing
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And meet them we did, in spades. From the stylish, upscale stationery package design to the fully customized Joomla website, followed up with a special launch announcement. Ms. Zboch now has the power of a professional, and high end brand standing behind her that is in total harmony with her talent and professionalism.
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STARTING A NEW BUSINESS... the right way
So you have a great idea for a business and you're totally jazzed about the potential. Money is positively going to fall in your lap... or not. All that time, energy and enthusiasm you put into developing the idea, writing the business plan and throwing it all into high gear, should go into the development of the brand as well. Your brand is the face of your business, and as they say, put your best face forward.
Here's the story of an entrepreneur who did it the right way...
Women on Top is the passion-child of a seasoned entrepreneur with an inner drive to encourage and mentor women to great successes. She understood that in order to convince her clients that the support and guidance of a business and life coach is invaluable, she had to buy into it herself. So that's where she started. And once she'd accomplished the difficult task of fine tuning her business model she turned her attention to her brand.
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PROJECT SCOPE
—Strategic positioning
—Logo
—Tagline
—Website Architecture
—Content development
—Design
—Implementation
—Search Engine Optimization
—Online and Offline Marketing
Visit the site >>
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A good attitude, some self relfection and much blood, sweat and tears later, Ms. Laurie is sitting pretty with a solid, professional brand. And when your brand is clean, professional and well thought out, by default, you are too. A perfect example of a hard working brand and strong sales tool.
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Women on Top